USANA and the Essentials of He-Man

Are you searching for a unique and creative — albeit a bit off-the-wall — way to explain the importance and value of USANA's Essentials? When it comes to creativity, USANA's Creative Services team is a veritable super hero! In the following guest post, let Aaron Adams explain how you can become the "master of your universe" thanks in part to the Essentials.

Aaron Adams

Not long ago, I was asked what it is that makes the USANA Essentials™ so neat. I love the Essentials. I take them every day and they’re fantastic. I almost love them more than I love Ritz Crackers and Sophia Bush — and that’s sayin’ something. But the difficulty lies not in my ability to gush over the products, but in my inability to effectively communicate what it is they do, specifically.

Maybe it’s the fact that I’m not the brightest bulb in the tool shed and scientific mumbo-jumbo makes my head spin, but as I was explaining myself, I failed. Miserably. What I was hoping would come across as eloquent, life changing, and intelligent, sounded more like befuddled alien speak. I may be exaggerating a bit, but you can imagine it probably sounded something like this: “Flux capacitors blah, blah, blah, fused with the derivatives of the color blue make for great power converters and serve as irrefutable proof that Bigfoot is really just a minuscule canine. Blah, blah, vitamins, blah. Cool, huh?”

By the Power of Grayskull
OK, it wasn’t that bad, but when I stopped, I realized I had no idea what I was talking about. That’s why I decided that comparing the USANA Essentials to He-Man and other Masters of the Universe is the best way to convey the importance of these products.

And now, without further delay, why I believe the Essentials are truly, well, essential:

At the center of Eternia lies the illusive Castle Grayskull — a fortress of knowledge and power, whose secrets are thought to grant ultimate control of the Universe. Naturally, Skeletor, with an unquenchable thirst for power, feels compelled to solve the mysteries behind this citadel and use it to serve his own corrupt purposes...

Think of the Essentials as He-Man and She-Ra. The Mega Antioxidant (He-Man), as a stand-alone product, fights oxidative stress (Skeletor), the cell-damaging process that results from environmental pollutants and natural aging. The Chelated Mineral (He-Man’s twin sister, She-Ra) assists in the conversion of carbohydrates, fats, and proteins into energy.

While both products are formidable forces in their own right, they can’t defend Eternia (your body) all on their own. But when their powers combine with the might of Grayskull (your cells, and the key to exceptional health), they form a fearsome partnership that delivers a one-two punch that provides maximum benefits. And maximum benefits make you feel fantastic. Kind of like that one time when you took a ride on He-Man’s mighty Battle Cat, aka Cringer.

So there you have it. But even if He-Man and She-Ra aren’t your thing, don’t worry about describing the awesome power of the Essentials in any specific way — your own way will be just fine. We’re not all scientists and super heroes, after all.